We were tasked with the art direction, name conceptualization, photography direction, and graphic design for “tive,” a new line of double-protein products launched by Ajigen, a food manufacturer based in Manno, Kagawa. We came up with the name “tive” based on the concept of “BODY ACTIVE, MIND POSITIVE.” and we also designed the brand’s packaging, shakers, leaflets, and website. After adopting a simple basic design for the packaging that allows it not to look out of place in the kitchen, we created eight colorful variations of the packaging inspired by the eight different flavors to highlight the active nature of the products and used a matte PP finish to give the packaging an elegant and calm feel.

Art Director:弓田雄貴(DEGICO)
Client:有限会社 味源

May 2022 –